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Fender’s R&D chief: The Acoustasonic “is the transitional guitar”

Fender's Acoustasonic Jazzmaster: a transitional moment, as Fender begins to blend new digital tools into its guitars

Brian Swerdfeger either has one of the greatest jobs in the world, or one of the toughest; as VP of R&D at Fender Guitars, he spends his days crafting tools of musical inspiration, with the formidable machinery of the world’s biggest-selling guitar company standing ready to push his ideas and creations out into the world at incredible scale and volume. So on the one hand, he’s in a unique position to create the things the next generation of musicians will use to change the world.

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Category: Music, Technology

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